Organization Various Tactics/Skills Website Content Planning and Architecture, Webpage Layout, Copywriting/Content Creation Scenario An overview of website content strategy work, from on-page upgrades to website redesigns. Shandi's Website Portfolio - PresentationDownload
To increase board nominations during the pandemic, IHLS leaned into video storytelling to appeal to pride and self-interest. The campaign also included a new landing page and targeted email marketing.
IHLS needed a better way to showcase services. A targeted webpage and brochure provided clarity, boosting member engagement and awareness.