IHLS boosted its annual report's ROI by redesigning it into a concise Progress & Impact Report. This enhanced stakeholder engagement, improved visibility, and increased member interaction, all while maintaining state compliance.
Project Tag: Storytelling
Increasing Partnership ROI with the Organizational Story
When a state agency reached out regarding an event partnership opportunity, I took it a step further to tell the IHLS story to a wider audience.
Recruiting Nominees Through Emotional Appeal, Targeting, and UX
To increase board nominations during the pandemic, IHLS leaned into video storytelling to appeal to pride and self-interest. The campaign also included a new landing page and targeted email marketing.
Which Is Gentler? Using Video to Assuage Worry
IHLS needed to address worry and misinformation around damage to library items. A compare-and-contrast video, seeded to social media and other communications, greatly reduced the negative chatter and proved an effective and duplicatable technique.
Shandi S. Greve Penrod 