IHLS boosted its annual report's ROI by redesigning it into a concise Progress & Impact Report. This enhanced stakeholder engagement, improved visibility, and increased member interaction, all while maintaining state compliance.
Project Tag: Metrics
Recruiting Nominees Through Emotional Appeal, Targeting, and UX
To increase board nominations during the pandemic, IHLS leaned into video storytelling to appeal to pride and self-interest. The campaign also included a new landing page and targeted email marketing.
Upcoming Events Email Newsletter Supplement
To boost event registration without overwhelming staff, IHLS launched an "Upcoming Events" newsletter supplement. This targeted email, sent to the existing member list, achieved higher open and click rates, increasing participation efficiently.
IHLS Services Landing Page and Print Brochure
IHLS needed a better way to showcase services. A targeted webpage and brochure provided clarity, boosting member engagement and awareness.
Shandi S. Greve Penrod 