When a state agency reached out regarding an event partnership opportunity, I took it a step further to tell the IHLS story to a wider audience.
Project Tag: Email Marketing
Recruiting Nominees Through Emotional Appeal, Targeting, and UX
To increase board nominations during the pandemic, IHLS leaned into video storytelling to appeal to pride and self-interest. The campaign also included a new landing page and targeted email marketing.
Upcoming Events Email Newsletter Supplement
To boost event registration without overwhelming staff, IHLS launched an "Upcoming Events" newsletter supplement. This targeted email, sent to the existing member list, achieved higher open and click rates, increasing participation efficiently.
Shandi S. Greve Penrod 