The new Mobile Memory Lab had a name but no identity or marketing plan. I led the development of a brand voice, logos, and visuals, as well as a series of marketing materials.
Project Tag: Copywriting & Content Creation
Annual Progress & Impact Report Mailer
IHLS boosted its annual report's ROI by redesigning it into a concise Progress & Impact Report. This enhanced stakeholder engagement, improved visibility, and increased member interaction, all while maintaining state compliance.
Increasing Partnership ROI with the Organizational Story
When a state agency reached out regarding an event partnership opportunity, I took it a step further to tell the IHLS story to a wider audience.
Recruiting Nominees Through Emotional Appeal, Targeting, and UX
To increase board nominations during the pandemic, IHLS leaned into video storytelling to appeal to pride and self-interest. The campaign also included a new landing page and targeted email marketing.
Which Is Gentler? Using Video to Assuage Worry
IHLS needed to address worry and misinformation around damage to library items. A compare-and-contrast video, seeded to social media and other communications, greatly reduced the negative chatter and proved an effective and duplicatable technique.
The History and Spread of American Fake News
This thesis reviews fake news creation and spread, tracing its American history to today's media. It explains how content creators, users, and technology disseminate it, offering definitions for current discourse.
IHLS Services Landing Page and Print Brochure
IHLS needed a better way to showcase services. A targeted webpage and brochure provided clarity, boosting member engagement and awareness.
Shandi S. Greve Penrod 