A selection of works by Shandi Greve Penrod, curated for the City of St. Peters, MO
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IHLS needed to address worry and misinformation around damage to library items. A compare-and-contrast video, seeded to social media and other communications, greatly reduced the negative chatter and proved an effective and duplicatable technique.
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To increase board nominations during the pandemic, IHLS leaned into video storytelling to appeal to pride and self-interest. The campaign also included a new landing page and targeted email marketing.
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When a state agency reached out regarding an event partnership opportunity, I took it a step further to tell the IHLS story to a wider audience.
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IHLS boosted its annual report’s ROI by redesigning it into a concise Progress & Impact Report. This enhanced stakeholder engagement, improved visibility, and increased member interaction, all while maintaining state compliance.
Shandi S. Greve Penrod 